On the initiative of the women's network@dbihk, the German-Bulgarian Chamber of Industry and Commerce is organizing a workshop on copywriting in the professional network LinkedIn. In addition to the well-known lecturer Alexander Krastev from BookMark, you will also be able to get into the secrets of impactful writing for LinkedIn and social networks with long-time copywriter Ivanka Mogilska.

Within 4 hours you will learn the best practices and rules for structuring texts in the online space, basic types of posts and copywriting formulas, how to apply them for different audiences and how to edit your posts for the most engaging and impactful result. You'll learn about formats and approaches that work on LinkedIn, as well as best practices for posting to reach a larger audience.

During the hands-on portion of the workshop, you will gain knowledge and feedback that will allow you to increase your LinkedIn activity and make your posts more effective.

ABOUT THE SPEAKERS:

Ivanka Mogilska has been working as a copywriter for 20 years. 15 of them  as a freelancer. She has experience with all traditional and digital advertising channels, but her focus is on creating web content from scratch and ux copywriting. She has been a guest lecturer in the "E-commerce Success" program at the Faculty of Economics of Sofia University "St. Kliment Ohridski" and the Bulgarian e-Commerce Association, as well as at various events of entrepreneurs and freelancers and career guidance forums. She conducts individual copywriting trainings for beginner copywriters and small business owners. Creator of the professional blog for freelancers "Freelancing"(www.svobodnapraktika.com).

Alexander Krastev is the founder of the LinkedIn marketing agency BookMark and author of the LinkedIn blog "The Linked Blog"(www.thelinkedblog.com). He has been developing successful online communication channels for nearly two decades. He is the author of The Linked Practitioner series in Forbes Bulgaria, as well as a number of articles about LinkedIn in prestigious business publications such as Manager, Your Business, etc. He is a lecturer in the course "Socializing Business Communication - LinkedIn" in the Master's program of New Bulgarian University. He has taught courses on LinkedIn Marketing and Digital Strategies for B2B at SoftUni.