Sonia Bankova

Aus- und Weiterbildung & Mitgliederservice & Events
Tel.: +359 2 81630 28

Effectiveness of Multicultural Teams, or How to get the job done in Bulgaria

Part of Global Business Skills Seires - the Hofstede Model

Dates: April 11th and 12th, 2018
Duration: two days, 9:00-17:00
Place: Sofia, German-Bulgarian Chamber of Industry and Commerce, Seminar Hall
Language: English




When everybody in a team speaks the same language, managers often make the assumption that everybody thinks in the same way. But this is not so. People put into the same English or German words different meanings - based on the different mental programming that happens since birth through their culture of origin.

This workshop trains participants to understand why people of different nationalities behave differently - and how to make them deliver the best results for business goals.

Effectiveness in Multicultual Teams is a two-day workshop which delivers:

  • Scientific grounds which explain behavior differences in intercultural work setting
  • Skills for management of cultural differences in real-life working and business practices
  • Basic features of Bulgarian working culture and how to harness them for top performance

Participants leave with the understanding what it means in different cultures to be an effective leader, top performer, to observe discipline and deadlines, to deliver quality, to motivate and engage teams for achievement.

Workshop program

Target Group:

This Program is designed for top managers operating in intercultural / international settings:

  • CEOs managing Bulgarian branches of foreign companies - of German, or other national origin
  • Bulgarian CEOs in top management positions reporting to global companies' headquarters


Daniela Kaneva - In the course of her 25+ career in international sales and marketing Daniela worked and lived among more than 20 countries around the world in Europe, Russia, Western Balkans, Central Asia, Middle East, United States and Mexico.

She is lead consultant at Hofstede Insights Inc. for California USA where she works with corporate clients to solve tasks related to global workforce diversity, cross-cultural marketing, management of global (multicultural) teams, organizational culture for strategy and agility for CEOs.



Participation fee:

1 participant: 990 BGN excl. VAT

2 participants from one organization: 1490 BGN excl. VAT

3 participants from one organization: 1690 BGN excl. VAT

Members of the German-Bulgarian Chamber of Industry and Commerce can benefit from a 10% discount on all participation fees!

Deadline for registration: April 9th, 2018